Federated Media connects top influencers with like-minded brands. The team needed to elevate its own brand to align with the design quality of its highly sought-after content creators, including a visual identity that could be applied to all marketing and sales materials. 

My role was to help shape the story and to translate the complexity of the ad solutions and media offerings into a beautiful, sleek visual presentation. First up was to elevate the color palette and typography. The brand encompassed multiple creators and verticals, so the slash “/” became a visual marker to denote the multiplicity of Federated Media’s creator network and ad solutions. With creators at the heart of the value proposition, I utilized creator photography to shine a light on the quality and breadth of creator content.