Media General, an 100+ year old company, was looking to update its logo to something more modern while honoring its rich legacy. They selected 5 design teams to participate in the redesign process from their large network of local T.V. properties–and my team–that led design for all of their digital properties. My approach was to take inspiration from the company's original logo, and color and typography references from the heyday of the newspaper era (1900's-1940's). At the same time, I wanted to embrace the company's future in digital media, creating a mark that was digital-first, and could also be successful across broadcast, print and digital. Our logo was selected as the winner.