Hired as a consultant by the SVP of Marketing, I was brought on to reimagine the marketing organization’s story and visual identity. Working with the internal creative & marketing team, I streamlined and delineated the complex pharma-focused advertising products into a simpler narrative and elevated their design and then executed it across a large library of presentation decks and one pagers. I also created an editorial style photo library for the team to use across all marketing decks and did internal training to introduce the new design system and marketing materials.